It Ain't Easy

My first try at sewing the classic short-billed cycling cap.  Let me tell ya it ain't easy.  Sewing is a skill that must be practiced to be mastered.  My plan was to give away a few hats here and there, but I'm going to have to improve the product before anything goes out the door.

Getting Somewhere



Seattle Peace Park

Had a great day on Friday: four pairs of pants out the door.  In addition to selling four pairs I saw a guy wearing the G1 pant down at Agua Verde in the University District.  It’s ridiculously thrilling to see someone in my pants (pardon the horrible pun).  Probably what a new band feels when they hear their song on the radio: a feeling of “I’m getting somewhere.”

 My goal for 2013 is to make $20K in sales, I’m on pace to beat that, so as long as I keep the wheels rolling all should be copa in the cabana.  Looking back on the past year and a half I honestly can’t believe how far I’ve come: from a guy who knew nothing, with nothing, to a guy who knows a little something with five products on the market.  I still do wish that each day was forty hours so that I could approach getting done all that needs to get done, but surely slowly I’m doing it.

Everyone Wins

Not for me thanks

Now that I am a business owner I have to think a lot about business.  Seems like businesses can be grouped according to how they manage winning and losing.  Some companies are run according to the mantra: take as much as I can get for the worst possibly acceptable product.  This is a game of a very few winners and whole lot of losers.  Walmart is a good example.  The Walton trio are the big winners while just about everybody else involved with the Walmart supply chain end up losing.

Common business thought is that in every transaction there is a winner and a loser; at Greenlite I’m bucking that thinking by attempting to make every transaction a win/win.  The customer wins by getting a great product at a fair price.  My Seattle manufacturer wins by receiving a fair wage for job well done.  My Swiss fabric supplier (Schoeller) wins by selling me a product that is produced by fair means.  And finally I win by receiving money which is used to grow a business that supports an active healthy lifestyle.

I was asked recently if I’d ever consider moving my manufacturing overseas, I said hell no, I said that I’d close my doors first.  I’m not interested in off shoring my production.  Too many losers in that scenario.

Parasites in Paradise

Yesterday was Earth Day and it got me thinking about this whole save the Earth, Mother Earth thing.  I’m pretty pessimistic about “saving” the Earth; this isn’t to say that I eschew environmentalism, but I think that the best that we can hope for at this point is just to slow down the eminent demise of our home planet.

I shouldn’t even say the “demise” of our home planet.  Fact of the matter is that good old Earth will be around long after we humans have made her completely uninhabitable.  Earth will survive, it will eventually make a comeback, we humans, on the other hand, are a different story.  Once we’re gone we’re gone.

By referring to Earth as “her” in the above paragraph I suppose I too am falling into the Mother Earth trap.  Hell Earth is no more our mother than my GI tract is mother to a hook worm.  We humans are parasites, and we are destroying the ability of our host to withstand our predation at an ever increasing rate.

I think that we need to make some important changes to our environmental lexicon.  It isn’t “save the Earth,” it is instead “save the humans.”  The Earth is not our mother, what hubris it is to think that we are “children” of the Earth.  No we are not children, we are parasites eating away at our host, and the best that we can hope for is to slow our appetite.

Looking for Dr. Doom

Darren modeling his vest

Okay I know that I preach about curing TMCS (too much crap syndrome) but sometimes I come across a gotta have item.  While at the Pedalers Fair on Saturday I talked to a guy sporting his kick ass Hodala vest.  Then I spotted a dude sporting a sweet Rainier beer vest.  Finally Darren, from The Bicycle Paper pulled out his blue and maroon vest.  Dang I said I need to have me one of those.

The subject vest are handcrafted in Colorado by Dr. Doom of The Republic of Doom.  The one he created for the Seattle cyclocross team Hodala is especially nice.  Dr. Doom is Steve Fassbinder, I sent him an email over the weekend to see how I can get into one of his vests; I’ll keep you posted on how it plays out.

Pedalers Fair



Sam wondering how he's going to spend the next 7 hours

Sam and I took the Greenlite wares down to the Pedalers Fair in the Belltown district of Seattle yesterday.  Jason at Swift Industries puts on the show, he designs it to be a showcase for locally made cycling products.  It’s nice to see how many folks are out there making stuff and making things happen.

The Heroin Bathroom

I’m a fairly quiet guy and I generally keep to myself and so it really means something when I can list off the following folks I knew at the show: Darren, Tarik, Ann, John, Jason, Juliette, Catherine, Aldan, and Thomas.  Pretty dang cool.

As you can see by the photo I once again went overboard on my display.  We had a six by six space to work with and I think we did a pretty good job.  Thankfully Jason gave us some prime real estate – front row center.

Sam came down for the day, he helped be set up, tear down, brought me coffee and manned the booth during my many bathroom breaks – too much coffee drunk at these events.  The Fair was held in the Underground Events Center, a bit wild for my Mercer Island boy.  “This place is pretty sketch dad,” he said, to which I replied “sketch is good boy.”  Sam referred to the restroom as the Heroin Bathroom.

The show was a success, I made some sales, but more importantly I got out there, listened to what people want in cycling gear and came away with a lot of positive feedback.

Before/After

Before

When compared to the typical American diet I’d say that I eat fairly good, but I tell ya it’s tough to get all of the vegetable nutrition that I need.  About a year ago I bought a Breville juicer and took up juicing.  It took me a while to figure out that it’s best to do a big juicing job every few days and store the juice in the fridge as opposed to juicing by the glass.  Doing batch jobs saves on clean up and it encourages me to drink more as often all I have to do is pour out of a container.



After

I haven’t messed around a lot with fruit juices as I eat quite a bit of fruit already, but I have come up with a few good vegetable recipes.  My current favorite is cucumber, celery, kale, apple.  I juice two cucumbers, two bunches ocelery, a bunch of kale and an apple; I then normally cut the resulting juice in half with sparkling water.  The water really lightens it up and makes it more refreshing.

I don’t do any juice fasts or cleansings, for me juicing is just a nutritional safety net.  Now that race season is here I can definitely feel a difference in my performance when I’ve been eating well and am hydrated, as opposed to times when I’ve been slacking off and eating any old type of crap that comes my way.