The Seattle Look

On one of her visits to my then new home of Seattle my Midwestern mother commented “the girls here are so pretty, so natural, so happy.”  Twenty years later I still agree with her, and this is why I was so shocked on Saturday night.  My wife and I had gone to a movie over at Lincoln Square in Seattle’s eastern neighbor of Bellevue, and the entire mall was jammed full of chicks that appeared to be taking their design queues from reality television.  When did Bellevue become Jersey Shore?  The place was so tacky I could hear my shoes sticking to the floor.

Luckily, on Sunday, I found myself eating lunch at Homegrown in Seattle’s Queen Anne district, and lo and behold I was back into the arms of my beloved Seattle: Blundstones, baggy jeans, down jackets, knit beanies, that’s what I’m talking about.  The Seattle look is natural, clean, cool.  Sandwiched between snow and salt, we have a natural beauty here, a beauty that is reflected in our style.

This natural, comfortable with oneself style is what I attempt to emulate at Greenlite HeavyIndustries.  Good honest clothing, meant to be worn.  Made here, by us, for you.